[feat] Community digger tool

[kakuka]

挖掘reddit、Quora、zhihu、xiaohongshu等社区内容。

为什么叫community 而不叫social？

从产品经理的角度来看，我们更关注社区，因为这是一群因为共同的兴趣、目标、价值观而聚在一起，有一定的归属感和持续互动的人。

这些共同的兴趣、目标、价值观就是市场机会，这些人就是用户。

community digger 挖掘什么内容？

• 社区内的热点和趋势
• 社区内的人都有什么特征
• 社区内有什么需求，哪些还没被满足或者还没被很好的满足
• 某个需求下，有哪些人
• 这个社区中有哪些产品提及，他们都在解决什么问题

以及关于竞品的：

• Opinion from their users.
  from：https://www.reddit.com/r/ProductManagement/comments/1lpv8vb/comment/n12t5km/?utm_source=share&utm_medium=web3x&utm_name=web3xcss&utm_term=1&utm_content=share_button

这位作者的观点是，竞品分析最重要的是发现他们用户的观点，因为文档和demo都是在讲竞争对手本身就想讲的故事，只有用户观点是真实的关于使用的。

[kakuka]

或许可以模仿做一个api？

像这里一样：https://www.indiehackers.com/post/tech/growing-a-scraping-api-to-10k-mrr-in-12-months-6iF8SJRF4WpciDff9aYi

[kakuka]

source

Adrian Horning fell in love with tech, learned to code, built an audience around scraping, and then built Scrape Creators.

A year later, it's bringing in $10k+ MRR.

Here's Adrian on how he did it. 👇

Finding a love for tech

Finding the idea

Building a usage-based product

Focus on one thing

Build an audience

Advice to his younger self

What's next?

Contents

Finding a love for tech

I was a psych major in college. One day, in one of my internships, I learned about Uber and decided I wanted to be in tech. So, I moved to San Francisco, attended a coding bootcamp, worked for Lyft, and delivered food on my bicycle to make ends meet.

Eventually, I found a job in Utah as a software engineer. I worked for 3 years, saving until I had enough money to live on for about a year with no income. Then, I quit my job in 2022 and focused on entrepreneurship, while extending my runway through freelancing.

These days, I'm working full time on Scrape Creators, a real-time social media scraping API. But that definitely wasn't the first product I built — I knew I wanted to build a business, but I had no idea what that would be.

Finding the idea

In June 2024, I settled on Scrape Creators because I love scraping. I had already built many scrapers throughout the years, so it was just a matter of putting them all together.

It was also more aligned with my public persona and audience — some students of my scraping courses actually became customers.

And it helped that I didn't need money up front to start it.

By March 2025, it was paying most of my bills. And now, it's at $10k+ MRR.

Building a usage-based product

Here's my stack:

Render

AWS Lambda

Supabase

Firebase for Auth

Netlify

React

Astro

And the product is usage-based. So customers pay for credits and use the API, just like how all the AI companies are charging.

Focus on one thing

The biggest challenge was just growing it. But to be honest, I made it harder than it needed to be.

All it took was committing to one product — Scrape Creators. Once I did that and all my focus went into growing it, it wasn't actually that bad.

I had been shooting myself in the foot by having too many other projects. Freelance clients were a distraction too.

Once I went all in on Scrape Creators and said no to everything else, there were some rough months, but it started to grow.

Build an audience

I'm not overly scientific about growth. I just put out content and do stuff that I hope will somehow increase visibility. I'm honestly surprised when people I don't know actually find me.

I don't track where customers are coming from super closely, but I'd say there are two primary channels:

DMs on X

Google

It was really helpful that I had already built up a reputation on X. I did that by putting out a lot of free content, and I think it definitely paid off.

Growing via DMs

My DMs aren't automated and there's no real strategy behind it. I just reach out.

For example, for two customers, I saw their promo videos/tweets and saw that they were probably scraping social media, so I just asked if they wanted 10k free credits to try my API. I got another customer who replied to one of my tweets. I looked at his bio and saw he was running something that was probably scraping social media, so DM'd him.

Oh, and hilariously enough, I got my first customer by Tweeting out how I scraped their site. The CTO commented and then asked about my product. All very random stuff.

The only automated thing I did was this: I scraped all my X followers and tried to identify people who might be interested in my product. Then I manually DM'd them. I got one customer that way.

The beauty of these API businesses is that you don't need that many customers to make a good amount of money.

Advice to his younger self

If I could tell my younger self something, it would be this: "The best business idea is the one you started 3 years ago."

It almost doesn't matter what the business was — it could've been mowing lawns. What matters is that you start and you focus on it. Because your effort compounds.

Also, I already touched on this, but focus on ONE thing. That book by Gary Keller was so true. I didn't see much progress until I did that.

And stick with it! Every time I started over, I wiped out all the work I'd put in.

What's next?

I plan to continue growing this thing and put some money away.

I'm very active on X. Here's the website and docs.

[kakuka]

Find pain in real conversations
I hang out in Reddit, Discord, and indie hacker groups. The most useful insights are not in polished posts but in messy arguments or long comment threads. That’s where real problems show up. For Superwrapper, I kept seeing founders complain about wasting time building the same code from scratch. That was my signal.

如何挖掘
https://www.reddit.com/r/buildinpublic/comments/1muaan5/my_saas_is_at_800_mrr_heres_how_i_started_from/

[kakuka]

userpainpoints.com